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Advisory Opinions

SWEEPING CANADIAN COMPETITION ACT
AMENDMENTS (BILL C-59) PASSED JUNE 20, 2024

On June 20, 2024, Bill C-59 was passed (the Fall Economic Statement Implementation Act, 2023), which introduced the third of three significant rounds of amendments to Canada’s federal Competition Act in two years (together with Bill C-19 and Bill C-56). This new round of amendments to the Competition Act completes a sweeping overhaul of the Competition Act across virtually all key provisions of Canada’s competition legislation. These amendments are also the most significant changes to Canadian competition law since the modern Competition Act came into effect in 1986 replacing the former Combines Investigation Act.

The Bill C-59 amendments, among other things, strengthen the Competition Bureau’s powers to enforce key deceptive marketing provisions of the Competition Act (e.g., relating to drip pricingperformance claims and ordinary selling price (OSP) claims), strengthen private party rights to seek Competition Tribunal remedies (e.g., for civil deceptive marketing and violations of the civil agreements provisions of the Act), introduce new penalties (e.g., administrative monetary penalties for violating the civil agreements provisions of the Act and for reprisal actions penalizing individuals for complying with the Act) and introduce a new clearance regime for environmental protection related agreements. Canada’s Competition Act merger review regime was also substantially overhauled, eliminating the efficiency defence, introducing market share presumptions and a more restrictive remedial test for restoring competition.

These amendments, together with those enacted in June 2022 and December 2023 (Bill C-19 and Bill C-56), increase the potential competition law risk for companies, trade and professional associations and other entities, particularly those without credible and effective competition law compliance programs and that have not reviewed their business practices to reflect Canada’s new competition laws. For the Competition Bureau’s summary of the June 20, 2024 Bill C-59 amendments to the Competition Act, see: Guide to the June 2024 amendments to the Competition Act (June 25, 2024).

Our blogs will be updated to reflect these amendments.

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OVERVIEW OF WRITTEN OPINIONS
(ADVISORY OPINIONS) UNDER THE COMPETITION ACT

Under section 124.1 of the Competition Act, any person may apply to the Commissioner of Competition, with supporting information, for a binding written opinion regarding the application of one or more sections of the Competition Act to proposed conduct.

Written opinions are available under the following sections of the Competition Act, among others: conspiracy (section 45), criminal and civil misleading advertising (sections 52 and 74.01), deceptive telemarketing (section 52.1), other deceptive marketing practices, multi-level marketing and pyramid selling (sections 55 and 55.1), performance claims (section 74.01(1)(b)), promotional contests (section 74.06), resale price maintenance (section 76), exclusive dealing / tied selling / market restriction (section 77), abuse of dominance (sections 78 and 79) and the civil agreements section of the Competition Act (section 90.1).

Written opinions from the Competition Bureau are one way, in addition to legal advice, to obtain comfort for some types of proposed business practices that could potentially raise issues under Canadian competition law. Advisory opinions, however, are only available for proposed conduct (i.e., for future proposed activities).

Importantly, the Commissioner of Competition has discretion under the Competition Act to issue written opinions and may consider factors including whether the Competition Bureau’s recommended information requirements to apply for an opinion have been met, facts are uncertain or hypothetical or issuing a written opinion might interfere with an ongoing examination or inquiry by the Bureau.

A written opinion, if issued, will state whether, in the Commissioner of Competition’s opinion, particular sections of the Competition Act included in the request apply to the proposed conduct.

Importantly, however, that the Competition Bureau has narrowed the scope of advice provided under such opinions. The Competition Bureau’s current policy is not to provide an assessment of the effects on competition of proposed conduct. The Bureau will also not provide an opinion on the application of potential defences.

In addition, there are some sections of the Competition Act that do not currently fall within the Commissioner of Competition’s policy for written opinions. As such, while the Competition Act refers to “any provision of the Act”, the Commissioner exercises discretion in issuing opinions in relation to some topics and sections of the Competition Act.

Written opinions are typically sought with confidentiality requests, including invoking section 29 of the Competition Act and the Competition Bureau’s policies and procedures relating to confidentiality.  Section 29 sets of the Competition Act sets out confidentiality protections for information provided to the Competition Bureau including voluntarily provided information for written opinion applications under section 124.1.

A written opinion, if issued by the Competition Bureau, is binding on the Commissioner of Competition if all of the material facts have been submitted, they are accurate and for as long as the relevant facts remain substantially unchanged.

The Competition Bureau has issued guidelines for what it recommends be included in written advisory opinion applications. For more information, see: Competition Bureau Fee and Service Standards Handbook for Written Opinions.

COMPETITION ACT ENFORCEMENT
AND REMEDIES RESOURCES

For more information about Canadian competition law investigations, enforcement and remedies, see: Competition Act ComplaintsCompetition Act LitigationCompetition Law EnforcementCompetition Bureau Immunity and Leniency ProgramsMarket Studies/Inquiries and Whistleblowers.

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CONTEST RULES/PRECEDENTS

Do you need contest rules/precedents
for a Canadian contest?

We offer many types of Canadian contest/sweepstakes law precedents and forms (i.e., Canadian contest/sweepstakes law precedents to run common types of contests in Canada). These include legal precedents for random draw contests (i.e., where winners are chosen by random draw), skill contests (e.g., essay, photo or other types of contests where entrants submit content that is judged to enter the contest or for additional entries), trip contests and more.

Also available are individual Canadian contest/sweepstakes precedents, including short rules (“mini-rules”), long rules, winner releases and a Canadian contest law checklist.

For more information and to order see: Canadian Contest Forms and Precedents.

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CANADIAN CONTEST & ADVERTISING LAW SERVICES

We are a Toronto based competition and advertising law firm that offers business and individual clients efficient and strategic advice in relation to Canadian competition and advertising laws, including contests/sweepstakes and other types of promotions. Our experience includes advising Canadian and U.S. clients in relation to Canadian contest/sweepstakes, advertising/marketing and competition/antitrust laws.

For more about our contest/advertising law services see: here

To contact us for Canadian contest or advertising law advice see: here

For more information about our firm, visit our website: Competitionlawyer.ca